NADbank Data Shows Continuing Newspaper and Online Readership Growth for Globe and Mail
To those who think that the newspaper industry is about to die, I’ve been reading a few articles (both online and in newspapers), there is some … well, news. If anything, newspapers are not about to roll over and die. If anything, newspapers have increased readership. This article from Canada News Wire has more. Granted, the study was solely for the Globe and Mail, but I think it may be safe to say that many newspaper outlets might indeed see this trend continue. After all, newspapers cover the one thing that online news services such as CNN and CBC Newsworld don’t generally cover. Local news coverage.
Overall growth plus increases in key demographics
TORONTO, Sept. 23 /CNW/ – NADbank today released its interim Fall 08/Spring 09 readership data which shows The Globe and Mail growing significantly both in-print and online. This report covers the six largest Canadian markets (Vancouver, Edmonton, Calgary, Toronto, Ottawa and Montreal.)
Weekday newspaper readership is up 8 per cent year-over-year including 36 per cent growth in Vancouver alone. Saturday readership is holding steady. Online readership continues to soar with a readership increase of 21 per cent across the six markets.
“Our investments in our products and our integrated print and online strategy are paying dividends for us and our advertisers as readership grows,’ said Phillip Crawley, Publisher and CEO, The Globe and Mail. “Projects like our current Behind the Veil series and last year’s Talking to the Taliban – which just this week won an Emmy – demonstrate how we can take full advantage of our print and online capabilities to deliver ground-breaking, quality content that attracts and engages readers.”
The details of the NADbank report underscore The Globe’s reach with key demographics. Online readership among women is up 37 per cent; a reflection of new product and content developments including Globe Life. Online readership among university graduates and higher is up 22 per cent, among managers/professionals up 7 per cent, among those with household incomes of $100,000+ up 21 per cent, and among those with personal incomes of $100,000+ up 16 per cent.
For the newspaper, weekday readership among women is up 10 per cent, among university graduates and higher up 8 per cent, among senior managers up 11 per cent, among those with household incomes of $100,000+ up 7 per cent, and among those with personal incomes of $100,000+ up 11 per cent.
The Globe and Mail, Canada’s national newspaper, is a division of CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc., Canada’s number-one private broadcaster.
Sask Books: A Rose Grows: Fighting Cancer, Finding Me
“A Rose Grows: Fighting Cancer, Finding Me”
By Olga Stefaniuk
Published by Your Nickel’s Worth Publishing
Review by Andréa Ledding
$16.95 ISBN 978-1-894431-33-0
This memoir starts off by bringing the reader to small town prairie life in the 1940′s and 1950′s. Growing up in the village of Hubbard, the author lives and works at the general store with her parents and siblings. The reader has an enjoyable look into her childhood and family life in a then-bustling railroad village. When Stefaniuk finds a lump in her breast at the age of 42, the reader shares her journey of survival, loss, perseverance, and determination to reach out to others in the midst of her own struggle to not only survive – but thrive.
Along the way, Stefaniuk starts local cancer support groups, brings cancer retreats to the province, and makes friends wherever she goes. She carries the reader on an intimate journey into what living with cancer for 23 years is like – and the attitude which has doubtless helped her come this far. Always positive but gentle and honest, she doesn’t gloss over difficulties.
The book is broken into short sections – usually two to five pages – making it easy to read. Stefaniuk’s journey inspires while giving both other cancer patients and their loved ones a clear picture of the experience. She shares not only procedures, but her own emotions and thoughts. At one point she writes, “Although many cancer patients do not want to talk about their experiences, I do. I feel I have to.” This sense of obligation and care is the driving force behind her book, and her personality is on each page – the reader leaves feeling he or she has made a new and intimate friend.
This book is available at your local bookstore, or visit www.skbooks.com
Black Mask & Pale Rider: Part Twenty-Four
Shani hangs up the silver star as she and Pania continue their trek to Shreveport.
