- Always try to use the language so as to make quite clear what you mean and to make sure your sentence couldn’t mean anything else.
- Always prefer the pleain, direct word to the long, vague one. Don’t implement promises, keep them.
- Never use abstract nouns when concrete nouns will do. If you mean “More people died” don’t say “Mortality rose”.
- In writing, don’t use adjectives which merely tell us who you want us to feel about the thing you are describing. I mean, instead of telling us a thing is terrible, describe it so we’ll be terrified. Don’t say it was delightful; make us say delightful when we’ve read the description. You see, all those words are like saying to your reader “please will you do my job for me”.
- Don’t use words too big for the subject. Don’t say infinitely when you mean very; otherwise you’ll have no word left when you want to talk about something really infinite.